by Marianne McGarry Wolf, Mitchell J. Wolf, Benoît Lecat – California Polytechnic State University 🔍 1. Introduction 💡The COVID-19 lockdown changed consumer habits in California.💡Closure of bars & wineries led to a shift towards home consumption.💡Wine sales moved from on-premise (bars, tasting rooms) to online & retail. « Almost half of the wine-consuming respondents, 48%, said they increased their wine consumption […]

📢 Generation Z & Remote Workers Boosted California Wine Consumption 🍷